Tono

As the head of the brand team at fuseproject, I led the design process alongside the strategy team. From concept to finalization and partnered closely with the client team through the strategy, naming, design, and launch of the business.

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The strategy for Tono was to provide dermatological solutions specifically tailored for African Americans, Asians, Hispanics, and Latinos, as most physicians are trained on white skin.

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Tono is an important and necessary step in addressing the racial disparities in healthcare and ensuring that people from diverse backgrounds receive the medical care they need.

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Partnering with the digital and content teams we built a digital-first customer consolation experience.

Skin care products were designed around specific needs and shipped directly. Follow up treatment’s and monitoring are included in the service.

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By focusing on the unique skin care needs of these populations, Tono was able to differentiate itself in the market and provide a valuable service to underrepresented communities.

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